Heimdall sent Hulk crashing directly through Strange’s ceiling because, really, he is rather fond of Loki, and wants to do him this solid.
He’s fond of him because he’s the most entertaining to watch. Loki is basically Heimdall’s favorite TV show.
it’s not that asgard COULDN’T have invented genre television it’s that Loki as a living spectacle is a combination of all the genres: crime drama, high fantasy, science fiction, reality tv, weirdly violent and sexual nature documentary featuring a calming British voice, fashion informerical, CSPAN, opinion news, historical docudrama, Frasier, softcore porn,